Thank you for watching!
Once a must-have for every girl, lately Barbie seemed to have lost its attractiveness and has been criticized for gender stereotyping or lack of career ambition. Until their new ad campaign “Imagine the Possibilities”.
The ad features 5 girls in real-life professional settings. Then hidden cameras capture reactions of adults to these girls’ ambitious dreams. The college students meet their new young professor talking about human brain; veterinarian patients meet a vet who thinks cats can fly. With their new coach a professional soccer team learns to kick their “knees up like a unicorn”. Awaiting passengers at the airport learn about a young business lady’s “fantastic day in the office”. While many others enjoy the most adorable guided tour at the Natural History Museum by the youngest guide to date.
The video promotes open-play and self-discovery. It’s empowering and touching. Confidence in own abilities is the new sexy!